Internet
Being on the Web is one thing, maximizing your presence is another.

A website requires attractive visuals, relevant content and an optimization strategy for referencing so that a dominant presence is achieved on the various search engines. Open as it is to the world, the Internet makes it possible to broaden one’s perspective and target a specific market. The productivity of a site is related to many elements, most of which are in perpetual renewal. As new standards develop, Rouge maximizes search engine results.

~ Visual concept and text writing
~ Internet strategy
~ Organic referencing
~ Pay per click
~ Social referencing
~ E-commerce
~ E-marketing
~ Programming (PHP, ASP, CFM, etc.)
~ Content Management System(s)
~ Turney Web hosting solutions

Strategy
Rouge offers turnkey service on all marketing initiatives. Maximizing the power of communication requires a global vision if the objectives are to be achieved. The art of choosing is an integral part of marketing, and deserves considered reflection. Rouge will make recommendations and establish valued relationships.

~ Positioning
~ Brand development
~ Analysis of the competition
~ Development of the right marketing mix
~ Management of the communication plan
~ Public relations
~ Sales tools
~ Media placement
~ Direct marketing - Geomarketing
~ Event-related marketing
~ Launches and promotional events

Image & design
The image reflects the thought. Red goes against the current of ordinary aesthetics to forge a solid and individual identity.

At the heart of everything lies our passionate concern for marketing intelligence. Each project is conceived with the goal of reaching the consumer and enabling him or her to grasp the offer on first glance. A tempting image cannot, on its own, maximize the marketing effect and generate a real contribution. Beyond creating the positioning and defining the key message, we work to separate you from the crowd and arouse genuine interest.

~ Brand
~ Design
~ Logo
~ Slogans
~ Positioning – Key messages
~ Brand book
~ Graphic design
~ Photography
~ Video - multimedia presentations

La formule Abeille
The complete solution designed for
Desjardins' Caisses and CFEs;

- Which results from more than 1,250 Caisse Desjardins interventions since 1994 ;

- Created to support senior management in achieving effective internal and external communications, which contributes to reaching the specific objectives
of each Caisse.